Management of Change Essay Example | Topics and Well Written Essays - 4000 words - 1

Management of Change - Essay exerciseEven though channelise is necessary for organization to achieve set targets employees do not needfully embrace these changes, as they want to stick to the workplace rituals and habits developed over a period. Considering that change indoors the organization must be reflected in the values, norms and habits of human resource within the organization, this report presents the recent change in my own organization called Yadlink Solutions Company.For the purpose of this report, I will use an organization Yadlink Solutions as the principal(prenominal) reference in the case study. Yadlink Solutions is a company that operates print parolepaper businesses and an online business directory service in United Arab Emirates. The operations of the organization are made possible through the establishment of sales branches in various locations around the UAE with employees being over 1000. The organization was in 2007 to provide a range of services to its cus tomers especially in the age of information technology development where services such as online news and magazine for a search engine, email services, maps, news, stock market updates, and coffee shop services, update on traffic, real estate contents, weather forecasts and web-based recruitment. These services have been offered based on the organizations strategical positioning to take advantage of the continued shift in information consumption with many citizenry choosing digital forms of sources of information instead of printed newspapers and magazines. Therefore, it became necessary that businesses in the area of mass communicating move from trustfulness on sales generated from print media to embracing the digital age.The change in Yadlink was necessitated by the need to unwrap a culture, values and structure that have been aligned to meet the strategic growth goals that would further remedy the market share