Friday, December 27, 2019

Diagnosis And Disease Progression / Acute Exacerbation Essay

1. 3 Priority medical diagnoses: A. 40 weeks and 2 days pregnant G1 T0 P0 A0 L0 (priority because of potential complications of pregnancy and labor, some which may be life threatening) B. Second degree tear to perineal (compromises the integrity of the skin and increases risk of infection) C. Anemia (currently being treated with medications) 2. Description of the client’s pathophysiology of the disease progression or acute exacerbation (refer to 1A) (Describe the â€Å"what, when, where, how, and why† in regards to the patient’s admitting diagnosis and disease progression/acute exacerbation. Be specific. This should be a 6 – 8 sentence paragraph.) The patient is an 18 year old Spanish female who came to the unit on 11/31/2016 at 23:10 complaining of cramping and she had thought that her water had broken. Her pain was a 4 on a scale of 0-10 in her abdomen described as cramping. Upon examination she was dilated to 3cm, 80% effaced and the position of the baby was -2 and vertex. Her membranes remained intact. Her estimated due date was 10/28/2016. This is her first pregnancy. She has no history of abortion or miscarriage. She has had her flu vaccine and tdap vaccine in October, 2016. She has never smoked or done illegal drugs. She is negative for group b strep, hepatitis, HIV, and syphilis, gonorrhea, and chlamydia. She is rubella immune. There is a language barrier between the patient and the staff. The patient and her family only speak Spanish and only knew very littleShow MoreRelatedEssay On Pulmonary Care938 Words   |  4 PagesWhen treating chronic obstructive pulmonary disease, it has been shown that most healthcare prac titioners are focusing on episodes when the disease is in its exacerbation or its acute phase. When the patient presents with an acute exacerbation, the disease has already progressed to the point that could potentially be dangerous, but this can also be avoided. Exacerbations due to chronic obstructive pulmonary disease are one of leading causes of the increasing number of emergency room visits nationallyRead MoreDiabetes Mellitus Type 2 Diabetes1628 Words   |  7 PagesDiabetes mellitus type 2, also know as type 2 Diabetes or noninsulin dependent diabetes, is a disease that effects the body systemically. Type 2 diabetes is a disorder in which cells become resistant to insulin and can no longer bind it properly to reduce blood sugar. The result of this is elevated glucose levels in the circulating blood that leads to endothelial injury in all regions of the body. Primary damages occur in the kidneys, cardiovascular, and digestive systems. According to â€Å"Annual NumberRead Mo re Care of Patients with Multiple Sclerosis Essay1035 Words   |  5 PagesMultiple sclerosis (MS) is an acquired demyelinating disease of the central nervous system (CNS) that typically is diagnosed in the second or third decade of life. Normally, nerves are enclosed in myelin sheaths that help facilitate transmission of nerve impulses within the CNS and the peripheral nervous system throughout the body. In patients with MS, the myelin sheath is damaged and eventually degenerates, causing patches of scar tissue called plaques or lesions to occur anywhere randomly onRead MoreTaking a Look at Multiple Sclerosis1125 Words   |  4 PagesMultiple sclerosis (MS) is an acquired demyelinating disease of the central nervous system (CNS) that typically is diagnosed in the second or third decade of life. Normally, nerves are enclosed in myelin sheaths that help facilitate transmission of nerve impulses within the CNS and the peripheral nervous system throughout the body. In patients wi th MS, the myelin sheath is damaged and eventually degenerates, causing patches of scar tissue called plaques or lesions to occur anywhere randomly onRead MoreChronic Obstructive Pulmonary Disease ( Copd )2280 Words   |  10 PagesCOPD Exacerbation Chronic obstructive pulmonary disease (COPD) is a lung disorder characterized by a small airway obstruction and reduction in expiratory flow rate (Arcangelo Peterson, 2013). It affects over ten percent of the United States’ population, is the 4th leading cause of death, and costs over $37 billion annually to treat (Arcangelo Peterson, 2013). In 2013, 2.8% of every 100,000 diagnosed with COPD, died from chronic bronchitis or emphysema related causes (CDC, 2014). Common riskRead MoreEssay On STD1500 Words   |  6 Pagesmortality and morbidity rates from late stage STD diagnosis by utilizing appropriate therapies. STDs cause complications that can advance to â€Å"emotional suffering, including infertility, ectopic pregnancy, cancer, and death† (Ignatavicius, 2016). In 2017, CDC stated that the number of HIV diagnoses were 39,513 cases followed by a mortality rate of 6,721 cases (CDC, 2017). If screenings were thoroughly explained and put into action, early diagnos is and treatment would be readily available to preventRead MoreChronic Obstructive Pulmonary Disease ( Copd )3320 Words   |  14 PagesChronic Obstructive pulmonary disease (COPD) has been known as umbrella diagnosis of multiple pulmonary disorders. COPD is a complex disorder that is very prevalent in the older adult population and causes significant complications in the older adult due to age related aspects and multiple co morbidities that are involved. According to the World Health Organization, COPD is defined as chronic obstruction of lung airflow that can be irreversible and results in decreased pulmonary lung function. COPDRead MoreChronic Obstructive Pulmonary Disease: Nebulized Furosemide1467 Words   |  6 Pagesleading cause of mortality in the United States. Mortality is expected to increase among COPD patients despite advances in its management. As exacerbations and hospitalizations characterize a key driver of the cost and morbidity of COPD, significance should be placed on interventions aimed at delaying the advancement of disease, inhibiting exacerbations, and reducing the risk of co-morbidities. Treatment for COPD has been at of a standstill in recent years. Beta2 antagonists, corticosteroids,Read MoreChronic obstructive pulmonary disease (COPD) Essay3114 Words   |  13 PagesIntroduction: Chronic obstructive pulmonary disease (COPD) is preventable disease that has a detrimental effects on both the airway and lung parenchyma (Nazir Erbland, 2009). COPD categorises emphysema and chronic bronchitis, both of which are characterised by a reduced maximum expiratory flow and slow but forced emptying of the lungs (Jeffery 1998). The disease has the one of the highest number of fatalities in the developed world due to the ever increasing amount of tobacco smokers and is associatedRead MoreThe Costs On Healthcare For The Homeless Population1990 Words   |  8 PagesOur Innovation Our proposed innovation will decrease the costs on healthcare for the homeless population in the inner city that suffer from chronic obstructive pulmonary disease (COPD). Our proposed innovation is an internal capnography chip. The chip sends a signal to the local health department that will be able to monitor respiratory, circulatory, and metabolic status of the homeless. The internal chip will have a global positioning system (GPS) to locate the patient when the capnography is showing

Thursday, December 19, 2019

Indian English Novel - 17483 Words

The Indian English novel evolved as a subaltern consciousness; as a reaction to break away from the colonial literature. Hence the post colonial literature in India witnessed a revolution against the idiom which the colonial writers followed. Gradually the Indian English authors began employing the techniques of hybrid language, magic realism peppered with native themes. Thus from a post colonial era Indian literature ushered into the modern and then the post-modern era. The saga of the Indian English novel therefore stands as the tale of Changing tradition, the story of a changing India. The stories were there already in India steeped in folklores, myths, written in umpteen languages as India is always the land of stories. However, the†¦show more content†¦Authors and legendary sages have been recognised to have devoted volumes of paper, pen and ink in priceless poetry or drama, dedicating each meticulous thought to penning down immortal creations that still arrests attenti on. However, it was only in the Later Vedic Age that one gets to witness the foremost and original and initial stages of Indian novel writing under the masters like sages Valmiki or Vyasa. Indian novels began to be first written in Sanskrit only, with the said literary body being divided into - Vedic Sanskrit, Epic Sanskrit and Classical Sanskrit literatures. Setting apart the first two ages with their distinctive genres, it was precisely in the Classical Sanskrit age that the plan and notion of `novels` began to be first shelled out in India, lending a solid shape to the still-now floating criterion. The Classical age in Sanskrit literature was the time when fables and fictional novels were begun to be given a distinct shape for the common mass. As such, beginning from that period and still going on in the current scenario, Indian novels have time and again impressed upon the reading public as well as fetching esteemed and honoured accolades both the country and overseas. Indian no vels have been unbeaten enough to exhaustively reflect the history, society, political domain, economic status and tradition of Indian subcontinent, traversing ages. Indeed, the history of Indian novels has much to speak and state about such anShow MoreRelatedDevelopment of the Indian English Novel1486 Words   |  6 PagesBy Indian English Writing, we mean that body of literature which is written by Indians in English. It could be in the form of poetry, prose, fiction or drama. English is not our mother tongue and we are not native speakers of English, yet when in the early decades of the nineteenth century, English was introduced as the medium of instruction in our educational system, Indians were able to read Western literature that was available in English. They found the languageRead MoreAnalysis Of Kashmira Sheth s Keeping Corner, Mira And Pemala1651 Words   |  7 Pageslives also. They contribute actively in the national development too. These are the girls who celebrate their journey from victimized to liberated and individual selves. Kashmira Sheth and Kamla Markanaya depict the picture of such girls in their novels. This paper analyses Leela in Kashmira Sheth’s Keeping Corner , Mira and Pemala in Kamala Markandaya’s Some Inner Fury. These girl are successful in awakening new consciousness amongst other girls and society. Transfiguration of Girls from VictimsRead MoreLiterature : A New Realm Of Understanding Of Human Nature And Behavior1761 Words   |  8 Pagesdistinguished according to major forms such as the novel, short story or drama, and works are often categorized according to historical periods or their adherence to certain aesthetic features or expectations. Literature is one of the fine arts that employ language as a medium of expression. It is a mirror and interpretation of life. Indo-English Literature has witnessed various themes like freedom struggle, Gandhism, east-west encounter. In the modern Indo-English Literature opens a new realm of understandingRead MoreIndian Author Amitav Ghosh1119 Words   |  4 PagesAmitav Ghosh is a world renowned Indian author and novelist known for his works in English language. His writings often shows an amalgamation of cultures through the use of various languages. He has received numerous awards for his works and was also awarded the Padma Shri bythe Government of India. His writings are unique and contributed a lot to Indian Writing In English. The Shadow Lines, is one of such writings, a highly innovative novel which was published in the year 1988. It received the prestigiousRead MorePostmodernism In Rushdie And Roys The God Of Small Things1651 Words   |  7 Pagesthey loved the children, an d the children loved them. They all loved each other. (105) Another example:- (ii) We shall go on to the end, We shall fight in France, We shall fight on the seas and oceans, we shall fight with growing confidence. The novel is amply sprinkled with eye catching single world sentences and paragraphs:- (i) Wild sick, sad (159). Gate. Road Stone Sky Rain (285) Out In Up Down (293) The use of parenthesis in the text is another stylistic feature; the readerRead MoreWife Novel of Bharathi Mukherjee2831 Words   |  12 Pagestradition of Euro-American writers. In a brief interview published in the November, 1993 issue of San Francisco Focus in which she discusses her novel In order to avoid the trap of reading A Wifes Story as being from a marginal group, I have found it best to first discuss the crafting of the story as a literary work in the tradition of English/American literature, and then move on to the aspects of the story that deal with specific concepts and cultures. Keeping in mind MukherjeesRead MoreAnalysis Of The Poem Black Crows Gorge On Bright Oranges 1253 Words   |  6 Pagespoetry. The very pattern of sound suggests the sense of Roy’s compatible blending of genres of prose and poetry which binds the reader to the book till the end. Her prose is strongly marked with distinguished characteristics. A large portion of the novel is seen through the consciousness of the children. They are fond of playing with the sounds of the language. They exult in alliteration, rhyme and coinages. It is, therefore natural that such sound effects should abound in the writing. Here are theRead Morecritical analysis of chitra banerjees The Palace of Illusions2180 Words   |  9 PagesName : V.Kala College : St. John’s College, Palayamkottai, Place : Tirunelveli. INDIAN WRITING IN ENGLISH-A LITERARY UPRISING NON-LINEAR NARRATIVES In a literary work, narrative is an art of telling a story to the readers and the writer uses various techniques to narrate his story. Narrative technique is vastly an aesthetic enterprise. A narrator detains the past, holds present and prepares the reader for future. The features of narratives include characters with clear personalities or identitiesRead MoreThe Theme of Alienation in the Novels of Arun Joshi3103 Words   |  13 PagesSubject : M.Phil., (English) Register Number : 01009110001 Centre code : PC - 10 University : DRAVIDIAN UNIVERSITY Broad Field of Research : Fiction (Indian English Literature) Title : The Theme of Alienation in the Novels of Arun Joshi. Name of the Supervisor: Dr. R. Gandhi Subramanian. M.A., M. Phil., Ph.D., THE THEME OF ALIENATION IN THE NOVELS OF ARUN JOSHI INDIAN ENGLISH LITERATURE: AN INTRODUCTIONRead MoreEssay about Women ´s Language: A History of Indian-English Women Writers2269 Words   |  10 PagesWomen’s Language: A history of Indian-English Women Writers. â€Å"Women have burnt like beacons in all the works of all the poets from the beginning of time. Indeed if woman had no existence save in the fiction written by men, one would imagine her a person of the utmost importance; very various; heroic and mean; splendid and sordid; beautiful and hideous in the extreme; as great as a man, some would say greater. But this is woman in fiction. In fact, as Professor Trevelyan points out, she was locked

Wednesday, December 11, 2019

Story of Aged Mather free essay sample

Long, long ago there lived at the foot of the mountain a poor farmer and his aged, widowed mother. They owned a bit of land which supplied them with food, and their humble were peaceful and happy. Shining was governed by a despotic leader who though a warrior, had a great and cowardly shrinking from anything suggestive of failing health and strength. This caused him to send out a cruel proclamation. The entire province was given strict orders to immediately put to death all aged people. Those were barbarous days, and the custom of abandoning old people to die was not common. The poor farmer loved his aged mother with tender reverence, and the order filled his heart with sorrow. But no one ever thought a second time about obeying the mandate of the governor, so with many deep hopeless sighs, the youth prepared for what at that time was considered the kindest mode of death. We will write a custom essay sample on Story of Aged Mather or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Just at sundown, when his day’s work was ended, he took a quantity of un whitened rice which is principal food for poor, cooked and dried it, and tying it in a square cloth, swung and bundle around his neck along with a gourd filled with cool, sweet water. Then he lifted his helpless old mother to his back and stated on his painful journey up the mountain. The road was long and steep; then arrowed road was crossed and re crossed by many paths made by the hunters and woodcutters. In some place, they mingled in a confused puzzled, but he gave no heed. On path or another, it mattered not. On he went, climbing blindly upward A– ever upward towards the high bare summit of what is known as Obatsuyama, the mountain of the â€Å"abandoning of aged†. The eyes of the old mother were not so dim but that they noted the reckless hastening from one path to another, and her loving heart grew anxious. Her son did not know the mountain’s many paths and his return might be one of danger, so she stretched forth her hand and snapping the twigs from

Wednesday, December 4, 2019

Internship Report on Zong Pakistan free essay sample

Groups individuals according to the occasions when they purchase, use or think of buying a product. 2. Benefits Sought : Groups individuals according to the benefits they seek from the product. 3. Usage Rate : Groups individuals according to the level of usage they make of the product, be it Heavy, Medium or Light usage. 4. User Status : Groups individuals according to whether they are non-users, potential users, first-time users, regular users, or ex-users of a productLoyalty Status : Groups individuals according to their level of loyalty to the product. Hard core loyals always purchase the product / brand in question. Whilst Soft core loyals will sometimes purchase another brand, and Switchers will not specifically seek out a particular brand, but rather purchase the brand available to them at time of need, or that which was on sale. 6. Buyer Readiness Stage : Groups individuals according to their readiness to purchase the product. This segmentation model is particularly useful in formulating and monitoring the marketing communication strategies employed to move consumers towards purchase of a product or brand. We will write a custom essay sample on Internship Report on Zong Pakistan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Role of Segmentation: Segmentation is the first step towards customer understanding, which allows organisations to build healthy relationships with their customers. Money is made by keeping customers, and the whole idea of segmenting customers in order to build customer relationships is to turn it into a mutually satisfying relationship, says Ovum analyst (David Bradshaw, 2000).

Wednesday, November 27, 2019

Anorexia Nervosa Essays (2159 words) - Eating Disorders,

Anorexia Nervosa Anorexia Nervosa is a very serious disease that is plaguing many young people in our society. This is something that is becoming more and more prevalent. It is something that should not be taken lightly. I have chosen to do my Science report on this topic, because it is something intriguing and it is found in many teens. This is a topic that is too foreign to many people and they need to be educated on the subject. I hope to help that in anyway I can. In the following paragraphs I will discuss the warning signs of anorexia, the people affected by the disease, the disease itself, and certain types of treatments for the disorder. Firstly, I would like to discuss the warning signs of an eating disorder. The physical symptoms are much easier to identify, so I will start with them. The first and most obvious sign is extreme weight loss, which you can easily identify. To try and conceal this the anorexic will start to wear baggy clothing in an attempt to conceal the weight loss. An anorexic will also make every attempt to avoid a situation where food or meals are served. Times like this will be very uncomfortable to them, because it leaves them vulnerable to questions about their eating habits. This is something they want to avoid at all costs. Another part of avoiding meals is to prepare big meals for groups of people and eat very little. The anorexic will give excuses like, I'm to tired to eat, or, No, that's okay you should just eat. I prepared it for you. This let's them off the hook in their own mind. They make it look as they are too tired after all the hard work they have put in and usually nobody draws at tention to it. An anorexic may also start to lose hair on their head or begin to grow finer hair on the body. This is one sign that you will want to look for if you have the opportunity. It will be a very accurate sign of an eating disorder. Also, a person with an eating disorder will show different types of emotional and mental symptoms. A few of the more obvious symptoms are depression, being grouchy, temperamental, and withdrawal. These are the most common signs of a person with anorexia. However, you must be very careful when assuming that a person has an eating disorder. It should not be confused with mood swings caused by trouble with friends or at home. These symptoms are usually with the person most of the time, not just periodically. They are usually accompanied by some of the physical signs. There are a few other signs that an anorexic person may have but are hard to identify with such as fear of gaining weight and perfectionist tendencies. These are harder to identify bec ause they can be confused with other feelings or easily concealed. You should not confuse goal setting and high aspirations with perfectionist tendencies and if the person exercises daily it does not mean they are afraid of weight gain. By using common sense you can easily identify if a person has signs that are serious. That is the time you need to take action. In closing, there are many ways to identify an eating disorder, but you must do it with carefulness and thinking. Next, I will talk about the people that are most commonly affected by anorexia and who is most likely to get it. So far, I have talked about the different warning signs that you will find in anorexia. Now I will talk about what type of people to look for it in and it will give you a better idea of a person that could have it. The first thing I would like to make clear, is that any person can have an eating disorder. Statistics show different groups with anorexia, but the truth is that anyone can develop anorexia. After surveys, doctors have found that the age group where you will most commonly find anorexic people is between the ages of 13 to 21. Doctor's believe that these people are more at risk because of being exposed to people

Sunday, November 24, 2019

The changing relation between America and Great Britain essays

The changing relation between America and Great Britain essays The changing relation between America and Great Britain Within the years of 1764 and 1774, the changing relationship between America and Great Britain was very obvious. The American colonies began to realize how little they really needed Britains support in politics and economics. The differing ideas of the colonies and their mother country, across the Atlantic, composed the perception towards the development of an independent nation guided under a new form of government. Monarchy in Britain was still the system of government, however, America had a new idea, the concept of republicanism. This depended on the citizens of the town to take part in matters and search for the most beneficial way of life. This ensured that the colonists would live fair. Republicanism grew to controlling situations and occurrence, which made the British Parliament appear useless to America. The Albany Plan of Union was highly rejected from the colonists though it suggested a smaller idea of government. Under this plan, a colonial legislature would elect delegates to a continental assembly. The Americans voiced that they were receiving too little authority (doc E). The people were beginning to have order when deciding who the leader was. The issues of Britain having rule over America became obvious to the colonists themselves. The Americas had no control over the handling of economics and trade across the ocean. The Currency Act of 1764 was issued to put a stop to the merchants being forced to accept paper money that was greatly depreciated in its value (doc D). The Stamp Act of 1765 was created and the colonists, again, were outraged and debated over the very authority of the Parliament itself. (doc G). They felt that British had the right to legislate the colonies but did have the right of taxing them. Even though they taxed things such as paper and tea, Britain also wanted the colonists to support the British troops by issuing the Quarteri...

Thursday, November 21, 2019

Friendship (also loneliness and shyness) Essay Example | Topics and Well Written Essays - 750 words

Friendship (also loneliness and shyness) - Essay Example I have been able to assess the fact that a person comes across different friends in his life and that it is with time and maturity a person acquires mental compatibility with a friend. When I was in elementary school, I had friends in my class. The basic aim of friendship at that level of my life was basically to go to school and play with my friends during breaks. Friends were there to spend time with during lunch time and to discuss the different cartoons that we watched. We used to eat our lunch together and this was the level of enjoyment at that age. With time things change and the meaning of friendship changed in high school. I had a lot of friends but there was a group of very close friends. The meaning of friendship had matured and it was no more restricted to eating lunch together or playing games. It had rather acquired a broader perspective. Friends were there during difficult times. I could now discuss and share my problems with my friends and seek for their advice and as sistance in the matters where they could be of help. The same implied to them as they could also come and discuss the issues that they had. We had similar opinions and thoughts on a lot of matters but there were discussions and arguments on issues where we differed in our stands. This clearly implied the fact that we had a lot of similarities but we had our own opinions and thoughts and hence we did differ in our personalities from one another. Loneliness A good social circle and friends are very important for a person. If a person does not have a good social life, he tends to become lonely. The reduction in the number of friends is also associated with less people to interact with. At the same time, it also means that a person has less people of his age group to discuss his problems with. A lower level of social interaction can prove to lay a long lasting effect on a person’s personality. My cousin who is only 14 years old has problems in interacting with people. He does not have many friends and this can be counted as one of the reasons why he does not like going to school. This was not the case when he was in primary school. He was a bright kid and he loved to engage in play activities. His teachers would always praise him and they suggested that he should apply for moving a grade ahead owing to his increased capabilities than the children of his age. His annual reports always made his parents proud and they used to discuss his future options. Things changed when he entered high school as this school was in another state. His family had to move from the state where he completed his primary education. He became lonely in this new atmosphere. He did not have friends as all the children had their own circle of friends by then. He was lonely and he totally changed from what he actually was. My cousin could not cope up with this loneliness. He stopped interacting with his family as well and became a very quiet child. He was not as active as he used to be when he was a child. This was followed by the fact that his grades dropped in school. He had to get enrolled in summer classes but that did not help much. He did not like going to school. I have now analyzed the fact that the problem behind all his problems is basically his loneliness. The fact that he could not interact with children of his ag

Wednesday, November 20, 2019

Benefits of E-Recruitment on Human Resource Supply Chain Management Dissertation

Benefits of E-Recruitment on Human Resource Supply Chain Management - Dissertation Example The researcher has taken help of diffusion of innovation theory (DIT) in order to formulate the research model. Findings – Benefits of e-recruitment such as cost efficiency, broader access to potential candidate’s profile and short recruitment cycle can positively increase efficiency for human resource supply chain management for Indian healthcare companies and also can help them to achieve competitive advantage in terms of profitability and return on investment. Originality/value – This research will try to shed light on relational matrix between e-recruitment and human resource supply chain management in terms of Indian healthcare industry perspective, the research problem for the study is ignored by the previous researchers for a long time. Findings of the researcher will create not only scope for future researchers but also help companies to decide e-recruitment strategy. Keywords – E-recruitment, Recruitment, Human resource management, Health care ind ustry, India Paper type- Research paper Table of Contents Table of Contents 3 Chapter 1: Introduction 4 Chapter 2: Project approach 5 Chapter 3: Literature review 6 Chapter 4: Critical evaluation and analysis of the data 11 Chapter 5: Discussion 26 Chapter 6: Conclusion 29 Reference 31 Appendices 38 Chapter 1: Introduction According to research scholars such as Ensher et al (2002), paradigm shift of traditional human resource strategy to e-HR strategy is a major breakthrough in the field of human resource management. Ensher et al (2002, p. 238) have defined e-HR policies as, â€Å"increased emphasis on HR as a strategic business partner whose primary challenge is to recruit, develop and retain talented employees for the organizations.† Other research scholars such as Lengnick-Hall and Moritz (2003) and Ulrich (2000) have stated that e-HR policies and e-recruitment not only help companies to reduce time and cost regarding recruiting employees through â€Å"HR middleman† but also help make HR professionals more competent by challenging them to learn new technological applications. On the other hand, Joyce (2002) and Dixon (2000) have pointed out that, e-recruitment or recruiting employees by using the internet has become a revenue generating options for third party recruiters. E-recruitment has become latest buzzword in service sector of India and other South Asian countries, South-East Asian countries (Labanyi, 2002; Fisher, 2001; Gomolski, 2000 and Galanaki, 2002). Teo (2001), Sanchez-Franco and Roldan (2005), Liu and Wang (2007) and Karlsen et al (2006) have found that, e-recruitment system with less technological complexity attracts more job seekers, hence it is a challenge for organization to build an effective e-recruitment strategy which is simple but effective. According to the limited knowledge of the researcher, very few researchers have tried to understand benefits of e-recruitment in context to Indian healthcare service industry; such g ap in the literature has encouraged the researcher to develop following research objectives. 1.1 Research objective To investigate how benefits of

Sunday, November 17, 2019

No topic Assignment Example | Topics and Well Written Essays - 250 words - 10

No topic - Assignment Example This is a perfect representation of democracy as it is the voters’ opinions that are reflected on the elected leaders. #2.The voters are allowed to make independent choices too. They are never forced towards making a decision that satisfies the previous leaders’ wishes. Instead, they are issued with at least two leaders or choices to make in case of a referendum in the ballot paper. Hence, it is up to a voter to make his choice, which counts, in the final tally of the total. #3. In the aftermath of the elections, there are losers too. They are rather termed as the minority in the government. The minority are guaranteed rights such as freedom of speech and expression and the right to access the media/press. #4. All these actions of the minority are in an attempt to keep the majority (government) on toes to fulfil their promises to the citizens and live up to the expectations of a good government. The government then leads the country effectively and cannot be subdued by personal opinions/

Friday, November 15, 2019

Advantages And Disadvantages Ajax And Flex Flash Computer Science Essay

Advantages And Disadvantages Ajax And Flex Flash Computer Science Essay Ajax and Adobes Flash Flex are both used to create dynamic and interactive web applications. Both are platform independent i.e. contents will render the same across different platforms and permits for interface animation. There are many similarities between the two. However, there are considerable differences as well. Say for example, Flash is animation format software that allows for fast download of animation files in a resizable format in order to facilitate files be downloaded over a regular modem connection. Flash creates better interactivity by encoding information in smaller files. Flex technologies developed by Macromedia (now acquired by Adobe) aimed to build Rich Internet Applications (RIAs). On the other hand Ajax is more of a methodology to create RIAs. To create more responsive and interactive web applications, Ajax uses a combination of DHTML, XHTML or XML, CSS, and DOM (Direct Object Model) with XMLHttpRequest and JavaScript. Ajax functions transparently i.e. facilitate behind the scene communication between the server and browser. This report discusses both Ajax and Flash/Flex technology as they battle in making Rich Internet Application(s). Both Ajax and Flex can execute similar functions. However, there are few advantages and disadvantages to both refer to Table-1 for comparisons. 2. What is Ajax? Ajax is a set of technologies which allows a website to be very responsive. Most importantly Ajax supports asynchronous communication and also partial refresh of a web page. Here Partial refresh means; when an interaction event is invoked, for e.g. when a user enters information into a form on a web page and clicks a Submit Button. The server processes the keyed information and returns a partial response specific to the data it receives (See Figure-2). Notably, the server does not transmit back an entire page, compared to the traditional web application which is Click, Wait, and Refresh (See Figure-1), instead, only part of the page is updated. The web application that uses Ajax is events and data driven, where as conventional web applications are driven by pages. Full page refresh Synchronous Time Client click à ¢Ã¢â€š ¬Ã‚ ¦.waità ¢Ã¢â€š ¬Ã‚ ¦..refresh click à ¢Ã¢â€š ¬Ã‚ ¦.waità ¢Ã¢â€š ¬Ã‚ ¦..refresh click Server Data transfer Data transfer Server-side processing Server-side processing Figure-1: Classic Web Application Model Synchronous Communication Partial UI updates Client Time Server Asynchronous Data transfer Data transfer Server-side Processing Server-side Processing Browser UI Ajax Engine User events UI updates Figure-2: Ajax Model Partial UI updates and Asynchronous Communication 2.1. Ajax Asynchronous Asynchronous means after sending data to the server, a client can continue to perform other things whilst the server continues to do its processing in the background. Such as, a user can continue to move the mouse over a map in google website and notice a smooth, uninterrupted change in the display. Compared to the traditional, synchronous, approach here the clients do not have to wait for a response from the server before continuing. Figure 1 and Figure-2 illustrates a Classical vs Ajax web application interaction. An additional significant feature of Ajax-enabled sites is that when an event is triggered, responses from Ajax are not restricted to submitting data in a form or clicking on a link. An Ajax response can be triggered in various number of ways such as moving a mouse over to a particular area on a web page, entering part of an entry in a text field, or dragging a map around with a cursor in Google Map etc. With these cool dynamic interactions among the user and the web page excels web applications nearer to what users experience in rich desktop applications. 2.2. Ajax Technologies at a glance The technologies included in Ajax are as follows: Cascading Style Sheets (CSS) a markup language designed for defining a page presentation style, such as colors and fonts etc. JavaScript a scripting language. XMLHttpRequest is one element of JavaScript technology that is the key to Ajax. It is an object which facilitates to exchange data between the client and the server respectively. Document Object Model (DOM) presents a logical view of a web page in a tree structure. XML the format for transmitting inform from the web server to the client. Nevertheless, other formats such as HTML, plain text or JavaScript Object Notation (JSON) can also be used. Like other web applications, Ajax-enabled web application uses markup languages such as HTML or XHTML to present web pages. Java Server Pages (JSP) as server-side technology can be used to generate web pages. Moreover, server side application systems play an important role in processing Ajax applications. Server side application system such Java2EE, which includes support for user identity management, data validation, and persistence, fits very well with the Ajax methodology Ed Ort (2006). Figure-3: illustrates how all these technologies work collectively to handle a user action. 2.3. Ajax Architecture Browser Client XMLHttpRequest XMLHttpRequest Callback ( ) User Interface Server-side Systems Web and / XML Server Data Stores 1 23 3 4 5 6 HTML + CSS data JavaScript call HTTP Request XML Data JavaScript call HTML CSS Data Data Exchange Figure-3: How Ajax Technologies Handle a User Action A user generates an event on the client (such as entering data to a text field or click a button). This results in a JavaScript function call. an XMLHttpRequest object on the client side is created and configured with a requested parameter and specifies a JavaScript technology callback ( ) function. The XMLHttpRequest object makes an asynchronous HTTP request to the web server. The web server processes the request and returns an XML document that contains the result. The XMLHttpRequest object calls the callback ( ) function, it receives the data and processes the result. The HTML DOM is updated. 2.4. Ajax and Server-Side Java Technologies The technologies that are included in Ajax are either client technologies such as JavaScript technology, or like XML are relevant to the interchange of data between the client and server. The request to the server that the XMLHttpRequest object makes is an HTTP request to the server, handling an Ajax request is similar to handling an HTTP request from a conventional web application. Hence, any server technology can be used to handle the request, including server-side Java technologies such as servlets, JSP and Java Server Faces (JSF) technology. Java Server Faces technology and other Java EE technologies that include support for data validation, user identity management, and persistence, are particularly well-suited for Ajax. For example, a servlet can be used to process a request, manage state for the client, access enterprise resources, and generate the XML for the response. Or a custom Java Server Faces components can be created to handle server-side processing as well as encapsulate the JavaScript technology and CSS for client-side processing. In fact, a library of Ajax-enabled custom Java Server Faces components are already available as part of the Java Blueprints Solutions Catalogue. 3. Flex/Flash 3.1. Background Adobe Flash Professional Multi-Media authoring program developed in 1996 by Macromedia and was acquired by Adobe in 2006. Flash is used to create content for the Adobe engagement Platform. One of the Flashs greatest strength is ease of development. They are very well-liked for creating HTML applications and are hence very significant to web development. Often assist to automate tasks, making web programming and usability faster. For adding animation and interactivity to a web site Flash is one of a well known method. However, it is currently contributions toward developing RIAs (Rich Internet Applications). The release of Adobe Flex technology directly responds to RIA development. Flex is precisely where Flash meets with Ajax. Both technologies aim towards creating RIAs. Flex mechanism is on the presentation level of an RIA. It is a vendor specific product which means it is not free and requires purchase. 4. Comparison between Ajax and Flex Flex is rendered through Flash Player while Ajax is renders through a browser. Flash Player plug-in required for browsers. Plug-ins allows users to supplement web applications with other programs to perform specified functions. However, Ajax does not require the downloading of applications as JavaScript is natively supported by modern browsers. It simply accesses the Web as they are requested. Ajax requires more program writing and coding, provides full CSS and DHTML (dynamic HTML) support. Flex/Flash application platforms are browser and platform independent. In Ajax applications, the browser is the platform. Table-1 illustrates the comparisons on features between Ajax and Flash. Table-1: Comparisons on features between Ajax and Flex/Flash Features Ajax Flex/Flash Audio Supported through external plug-ins (Media Player). Support embedded flash audio. Dynamically load audio. Browser Integration JavaScript natively supported by modern browsers. Flash player plug-in is required. Compatibility Issues Major compatibility differences between browser versions. Minor variations between versions of Flash. CSS Full Support. Limited Support. Programming Model JavaScript. ActionScript. Video Supported through external plug-ins (Media Player). Dynamically load FLV video files or embedded videos. Text Powerful layout capabilities. Text API mimics some HTML functionality. XML Full Support. MXML Not supported natively by JavaScript. Vector Graphics No. Full Support. 4.1. Key Difference The following are key differences on developing Ajax and Flex based online applications: Free and Proprietary One of the biggest features of Ajax is that there are many freely available useful tools online. There is no need for additional IDE in Ajax, as the major components of this technique simply need leveraging. On the other hand Flex is a proprietary tool so developers have to spend a bit to use this development format. A paid tool assures functioning tool to developers. Supports for freely available may not be available. Learning Requirement Flex is already popular to various developers particularly those who have already worked with Flash. Combine this fact with the available platform; developers can expect implementation of Flex based application faster. Ajax, on the other hand, will require more from their developers. Those who wanted to create the application manually, without the assistance of frameworks, will find the task of creating Ajax based applications difficult. This is the reason why Frameworks and libraries are created. Data vs. Looks although each development form can be used for data and its looks, Ajax is more proficient in handling and manipulating data. As an online application, various functions, variables and objects are available and they are simply created to manipulate data. Flex on the other hand, is very useful in creating great looking websites. The reason for this expertise is from that fact that it traces its roots from Flash. 4.2. Advantages and Disadvantages of Ajax and Flex/Flash Advantages Disadvantages Ajax Decrease in bandwidth use. Complex. Requires more coding. Flex/Flash Adobe MXML and Flex allows the integration of internet applications through a variety of desktop functions. Flex has the advantage of Flash player being installed on over 90% of browsers. Support for webcam and microphone. Present information in a visually rich interface. Asynchronous Video and audio integration with the Flex API is very simple and straightforward Flex might not handle lots of records easily. Flex does not read or write files to end-users computer. This is a restriction of Flash Player. More CPU usage. Lack of support for multi-threading. ActionScript is a lot heavier compared to JavaScript. No DOM Model Binary Sockets, cross-domain Access Policy Local Storage JavaScript/ActionScript Integration, E4X Flash Vector graphics APIs Rich components Object model access Data-stores, backend processing, legacy systems Web and/or XML server Browser Client User Interface Ajax Engine JavaScript call HTML + CSS data Server-Side Systems Conclusions This paper has presented an overview of the AJAX technique for developing interactive web applications. Ideas of how to introduce the AJAX approach in teaching web development and examples for lab sessions have been suggested. Incorporating popular technologies into the computing courses appears to motivate the students and in the same time it helps them understand better fundamental theoretical concepts. The AJAX technology requires relatively little new knowledge and can be easily included in teaching web development by focusing on specific parts of existing technologies and demonstrating appropriate applications. The challenge is the constant need of updating the material and selecting relevant examples and tools. However, the experience of learning new technologies and related applications has been rewarding and exciting. The material presented here could be used as an example of embedding emerging technologies in the computing curriculum through existing modules. Although JavaScript has been developed into greater heights, ActionScript is continuously being developed by Adobe. Today, ActionScript could be easily compared to JavaScript as each of these RIA (Rich Internet Application) programming languages has their own advantages and disadvantages. Depending on the need of the developers, they should be able to select which programming language to select.

Tuesday, November 12, 2019

Parental Blindness / Filial Ingratitude / Madness :: essays research papers

As Shakespeare presents to us a tragic pattern of parental and filial love, in which a prosperous man is devested of power and finally recognises his "folly", empathy is induced in the audience. In "King Lear", it is noted from the beginning of the play that both Lear and Gloucester suffer from self-approbation and will consequently find revelation by enduring "the rack of this tough world". While Lear mistakenly entrusts the shallow professions of love from his "thankless" daughters - Goneril and Regan - instead of the selfless words of Cordelia, Gloucester shadows a similar ignorance by initially entrusting love in the evil Edmund, rather than Edgar, whom we consider to be a "truly" loyal "noble gentlemen". Undeniably, both parents misjudge appearance for reality, as it is only in this way that they can "let the great gods that keep this dreadful pudder O'er [their] heads / Find out their enemies" where "all vengeance comes too short". When Lear is rejected by Goneril and Regan and stripped of his "hundred Knights and squires", he is left with "nothing" in the wilderness, besides the loyal company of Kent and the Fool, and later on, Edgar and Gloucester. It appears that at this stage he senses his "folly", that he "did [Cordelia] wrong". But Lear has yet to gain full insight. Although, before entering the hovel, he realises that he has been a "man more sinned against sinning", the process of self-discovery is not complete until all truth is unveiled. As Lear realises his foolishness in bannishing Cordelia - his "joy" and the only daughter who truly loves him - we sense Lear's increasing sorrow and despair. B y revealling his "sin", he is subjecting himself to punishment. Perhaps it is a deserving motion, since he had passed judgement and punished Kent and Cordelia for coming between "the dragon and his wrath", that is, him and his power. Now the gods above rightfully control Lear's destiny, abiding by the process that man has to suffer to gain peace. At this particular moment, Lear is still unaware of Kent's identity, disguised as Caius, ever since he bannished Kent for defending Cordeila's thoughtful choice to "love and be silent". We understand that the disguise is a way in which Kent can protect and continually serve the "poor, weak and infirm" Lear. Lear begins to accomplish understanding through the change in his contemptuous behaviour to a sympathetic learning man.

Sunday, November 10, 2019

Campbell Soup Case Essay

Synopsis The Campbell Soup Company has dominated the soup â€Å"industry† since the company developed a cost-effective method of producing condensed soup products in 1899. Throughout most of the twentieth century, Campbell was known as one of the most conservative companies in the United States. In 1980, Campbell startled the business world by selling debt securities for the first time and by embarking on a program to lengthen and diversify its historically â€Å"short† product line. Despite a sizable increase in revenues, the diversification program failed to improve Campbell’s profitability, which prompted the company’s executives to refocus their attention on their core business, namely, manufacturing and marketing soup products. Unfortunately, by the end of the twentieth century, the public’s interest in soup was waning. Faced with a shrinking market for its primary product, Campbell’s management team allegedly began using a series of questionable business practices and accounting gimmicks to prop up the company’s reported profits. A class-action lawsuit filed in early 2000 by disgruntled Campbell stockholders charged top company executives with misrepresenting Campbell’s operating results in the late 1990s. The principal allegation was that the executives had used a variety of methods to inflate the company’s revenues, gross margins, and profits during that time frame. Eventually, PricewaterhouseCoopers (PwC), Campbell’s independent audit firm, was named as a co-defendant in the case. The plaintiffs in the class-action lawsuit claimed that PwC had recklessly audited Campbell, which effectively allowed Campbell’s executives to continue their illicit schemes. This case examines the allegations filed against PwC by Campbell’s stockholders with the primary purpose of illustrating the audit objectives and procedures that can and should be applied to a client’s revenue and revenue-related accounts. The case also provides students with important insights on how the Private  Securities Litigation Reform Act of 1995 has affected auditors’ civil liability in lawsuits filed under the Securities and Exchange Act of 1934. Campbell Soup Company–Key Facts 1.During much of its history, Campbell Soup was known as one of the most conservative large companies in the U.S. economy. 2. Campbell’s conservative corporate culture abruptly changed in the 1980s when the company sold debt securities for the first time and embarked on an ambitious program to diversify and expand its product line. 3.In the late 1990s, after the diversification program had produced disappointing financial results and when market data indicated that the public’s interest in soup was waning, Campbell executives allegedly began using several illicit methods to meet Wall Street’s earnings targets for the company. 4.A class-action lawsuit filed in 2000 charged that Campbell had offered customers large, period-ending discounts to artificially inflate sales, accounted improperly for those discounts, recorded bogus sales, and failed to record appropriate reserves for anticipated sales returns. 5.PwC, Campbell’s audit firm, was named as a defendant in the class-action lawsuit and was charged with recklessly auditing Campbell’s financial statements. 6.Because the class-action lawsuit was filed under the Securities Exchange Act of 1934, the federal judge presiding over the case had to decide whether the allegations involving PwC satisfied the new â€Å"pleading standard† established by the Private Securities Litigation Reform Act of 1995. 7.The PSLRA’s pleading standard requires plaintiffs to plead or allege facts  suggesting that there is a â€Å"strong inference of scienter† on the part of a given defendant. 8.To satisfy the PSLRA pleading standard in the Third Circuit of the U.S. District Court in which the Campbell lawsuit was filed, a plaintiff, at a minimum, must allege that the given defendant acted with â€Å"recklessness.† 9.After reviewing PwC’s audit workpapers, the federal judge ruled that the plaintiffs had failed to satisfy the PSLRA pleading standard, which resulted in PwC being dismissed as a defendant in the case. 10.In February 2003, Campbell settled the class-action lawsuit by agreeing to pay the plaintiffs $35 million, although company executives denied any wrongdoing. Instructional Objectives 1.To demonstrate that even the largest and highest profile audit clients can pose significant audit risks. 2.To identify discretionary business practices and accounting â€Å"gimmicks† that can be used to distort a company’s reported operating results. 3.To identify audit procedures that should be applied to a client’s sales and sales-related accounts. 4.To examine the implications that the Private Securities Litigation Reform Act of 1995 has for the civil liability of independent auditors in lawsuits filed under the Securities Exchange Act of 1934. 5.To examine the concepts of recklessness and negligence in the context of auditors’ civil liability. Suggestions for Use The â€Å"high-risk† accounts that are the focus of this case are sales and sales-related accounts. This case focuses students’ attention on schemes that companies can use to enhance their reported operating results. These schemes involve both â€Å"discretionary† business practices and accounting gimmicks. Auditing textbooks generally ignore the fact that audit clients often manage or manipulate their reported profits by using discretionary business practices—such as delaying advertising or maintenance expenditures. This case requires students to address this possibility and consider the resulting audit implications. After discussing this case, I hope my students recognize that companies that use discretionary business practices to â€Å"rig† their profits are likely inclined to use accounting gimmicks for the same purpose. As an out-of-class assignment, you might ask students to find in the business press recent examples of companies that have attempted to manage their earnings without violating any accounting or financial reporting rules. Have students present these examples and then discuss them when addressing case question No. 1. I think you will find that students have very different opinions on whether it is ethical for public companies to â€Å"massage† their income statement data while complying with the technical requirements of GAAP. You might consider packaging this case with the Health Management, Inc., case (Case 1.4). The Health Management case provides a general discussion of the PSLRA. The Campbell Soup case contributes to students’ understanding of the PSLRA by examining in more depth the â€Å"pleading standard† established by that federal statute and the impact that standard has on lawsuits filed against auditors under the Securities Exchange Act of 1934. Suggested Solutions to Case Questions 1.Here are a few examples of discretionary business practices that corporate executives can use to influence their company’s revenues and/or expenses. ââ€" ºDeferring advertising, maintenance, or other discretionary expenditures until the following period. ââ€" ºSlowing down (or accelerating) work on long-term construction projects or contracts for which the percentage-of-completion accounting method is used to recognize revenue. ââ€" ºUsing economic incentives to stimulate sales near the end of an accounting period (a technique used by Campbell). Are the practices just listed â€Å"ethical†? Typically, students suggest that since these practices do not violate any laws, GAAP, or other â€Å"black and white† rules, the practices cannot be considered â€Å"unethical†Ã¢â‚¬â€a roundabout way of arguing that they are ethical. That general point-of-view seems consistent with the following comment that Judge Irenas made regarding Campbell’s period-ending â€Å"trade loading:† â€Å"There is nothing inherently improper in pressing for sales to be made earlier than in the normal course . . . there may be any number of legitimate reasons for attempting to achieve sales earlier.† For what it is worth, I believe that corporate executives who defer needed maintenance expenses or who postpone advertising programs that would likely produce sizable sales in future periods are not acting in the best interests of their stockholders. In other words, I do not believe such practices are proper or â€Å"ethical.† Likewise, corporate executives who take advantage of the inherent flexibility of the percentage-of-completion accounting method, ostensibly to serve their own economic interests, are not individuals who I would want serving as stewards of my investments. In my view, it is a little more difficult to characterize the â€Å"trade loading† practices of Campbell as unethical. Why? Because, allegedly, the company’s competitors were using the same practice. If Campbell chose not to offer large, period-ending discounts to their customers, the company would likely have lost sales to its competitors. [Note: Campbell’s CEO who resigned in 2000 announced in mid-1999 that his company was discontinuing trade loading.] 2. I would suggest that companies that use various â€Å"legitimate† business practices to â€Å"manage† their earnings are more prone to use illicit methods (accounting gimmicks, etc.) for the same purpose. As a result, auditors could reasonably consider such business practices as a â€Å"red flag† that mandates more extensive and/or rigorous audit tests. [Note: Professional auditing standards suggest that corporate executives who place excessive emphasis on achieving earnings forecasts may be prone to misrepresenting  their company’s financial statement data.] 3.SAS No. 106, â€Å"Audit Evidence,† identifies three categories of management assertions implicit in an entity’s financial statements that independent auditors should attempt to corroborate by collecting sufficient appropriate audit evidence. The third of these categories is â€Å"presentation and disclosure.† Included in the latter category is the following item: â€Å"Classification and understandability. Financial information is appropriately presented and described and disclosures are clearly expressed.† [AU 326.15] Likewise, one of the five transaction-related assertions is entitled â€Å"Classification.† This latter assertion suggests that, â€Å"Transactions and events have been recorded in the proper accounts.† Here are examples of â€Å"spin† techniques that can be used to enhance income statement data without changing net income: ââ€" ºClassifying cost of goods sold components as SG&A expenses to inflate gross profit on sales. ââ€" ºReporting items that qualify as operating expenses/losses as nonoperating expenses/losses to inflate operating income. (One of the most common variations of this â€Å"trick† in recent years has been including legitimate operating expenses in â€Å"restructuring† losses.) ââ€" ºTreating â€Å"other losses† as extraordinary losses to inflate income from continuing operations. 4.Shipping to the yard: Year-end sales cutoff tests are intended to identify misclassification of sales occurring near the end of a client’s fiscal year. Auditors will typically choose a small sample of sales that the client recorded in the final few days of the fiscal year and a comparable sample of sales that occurred in the first few days of the new fiscal year. Then, the relevant shipping and other accounting documents for those sales will be inspected to determine that they were recorded in the proper period. This standard test might have revealed the fact that Campbell was booking some unusually large sales near the end of accounting periods. Even though the shipping documents for these sales might have suggested that they were valid period-ending sales, a curious auditor might have  investigated the sales further. For example, that auditor might have attempted to determine whether the resulting receivables were collected on a timely basis. During the course of such an investigation, the auditor would likely have discovered that the sales were reversed in the following period or dealt with in some other nonstandard way. Accounts receivable confirmation procedures might also have resulted in the discovery of these â€Å"sales.† Customers to whom such sales were charged would likely have identified them as differences or discrepancies on returned confirmations. Subsequent investigation of these items by the auditors may have revealed their true nature. As pointed out by the plaintiffs in this case, during physical inventory counting procedures auditors typically take notice of any inventory that has been segregated and not counted—for example, inventory that is sitting in parked trucks. If there is an unusually large amount of such segregated inventory—which was apparently true in this case, the auditors should have inquired of the client and obtained a reasonable explanation. The old, reliable â€Å"scanning year-end transactions to identify large and/or unusual transactions† might also have led to the discovery of Campbell’s sales â€Å"shipped to the yard.† Guaranteed sales: During the first few weeks of a client’s new fiscal year, auditors should review the client’s sales returns and allowances account to determine whether there are any unusual trends apparent in that account. Auditors should be particularly cognizant of unusually high sales returns and allowances, which may signal that a client overstated reported sales for the prior accounting period. Accounts receivable confirmation procedures may also result in auditors discovering an unusually high rate of â€Å"charge-backs† by the client’s customers. In some cases, clients will have written contracts that document the key features of sales contracts. Reviewing such contracts may result in the discovery of â€Å"guaranteed sales† or similar transactions. Finally, simply discussing a client’s sales policies and procedures with client personnel may result in those personnel intentionally or inadvertently â€Å"tipping off† auditors regarding questionable accounting practices for sales, such as shipping to the yard or guaranteed sales. 5. Here are definitions of â€Å"negligence† and â€Å"recklessness† that I have referred to in suggested solutions for questions in other cases. These definitions were taken from the following source: D.M. Guy, C.W. Alderman, and A.J. Winters, Auditing, Fifth Edition (San Diego: Dryden, 1999), 85-86. Negligence: â€Å"The failure of the CPA to perform or report on an engagement with the due professional care and competence of a prudent auditor.† Recklessness: â€Å"A serious occurrence of negligence tantamount to a flagrant or reckless departure from the standard of due care.† After reviewing the definition of â€Å"negligence,† ask your students to define or describe a â€Å"prudent auditor.† Then, ask them whether they believe that definition/description applies to the PwC auditors assigned to the 1998 Campbell audit. Here are two hypothetical examples drawn from this case involving what I would characterize as â€Å"reckless auditors.† ââ€" ºA client employee tells PwC auditors that many year-end sales are â€Å"guaranteed† and that no reserve has been established for the large amount of returns that will likely be produced by those sales. PwC decides not to investigate this allegation because of manpower constraints on the engagement. ââ€" ºWhile reviewing receivables confirmations returned by Campbell customers, PwC auditors discover that approximately one-fourth of those customers indicate that their balances include charges for large amounts of product purchased near the end of the year, product that they did not order or receive. PwC dismisses this unusually large number of similar reported differences as a â€Å"coincidence.† 6.Here is a list of key parties that have been affected by the PSLRA. ââ€" ºInvestors who suffer large losses that they believe were caused by reckless or fraudulent conduct on the part of a given company’s management team, its auditors, or other parties associated with the company’s financial statements. At least some of these investors have likely found it more  difficult and costly to recover their losses because of the barrier to securities lawsuits erected by the PSLRA. [Note: Granted, the PSLRA has little impact on the ability of investors to recover losses in those cases involving obvious gross fraud or malfeasance by corporate management or other parties.] ââ€" ºSome parties have argued that the PSLRA diminishes the overall efficiency of the stock market. These parties argue that by making it more difficult for investors to file lawsuits under the 1934 Securities Act, the PSLRA has resulted in a larger portion of scarce investment capital being squandered by irresponsible corporate executives, which, in the long run, diminishes the strength of our economy and our nation’s standard of living. ââ€" ºGenerally, corporate executives have benefited from the PSLRA since it has reduced, to some degree, their exposure to civil liability. ââ€" ºAs pointed out in the Health Management, Inc., case (Case 1.4), the PSLRA apparently has not been very beneficial to large accounting firms. For whatever reason, in recent years, there has been a general upward trend in federal securities cases alleging accounting irregularities. Not only are independent auditors more likely to be named as defendants in such cases, the settlements in those cases tend to be considerably higher than in other lawsuits filed under the federal securities laws.

Friday, November 8, 2019

How to Write a Compare and Contrast Essay on Medieval Literature vs. Renaissance

How to Write a Compare and Contrast Essay on Medieval Literature vs. Renaissance A compare and contrast essay is used to explore the similarities and differences between different ideas, theories, works of literature, writing styles, or literary periods. Its goal is not to mechanically list the similarities and differences, but rather to use these comparable aspects to present a unique idea or observation. If your instructor assigned a compare and contrast essay to you this semester and you do not know how to write one, the following lines will help you accomplish your goal. Even though the steps are used for medieval literature vs. Renaissance, you can use them for any compare and contrast essay. Step #1)  Ã‚   Begin Researching and Organizing Materials for Your Essay Understand the goal of your assignment and thoroughly read the instructors guidelines. For instance, if your teacher had assigned a compare/contrast essay on Medieval literature vs Renaissance literature, you can choose a particular theme, literary device, a specific author, or sub-period. For more help with these, check out our 13 facts on medieval English literature vs Renaissance for a compare and contrast essay and 20 English literature topics on Medieval literature vs. Renaissance for a compare and contrast essay. Step #2)  Ã‚   Structure Your Essay There are three major ways to organize your essay, so you need to choose the one which works best with your topic. Do not worry though; it is possible to switch from one organization style to another if your original choice is not working very well. Point-By-Point Possibly the best for topics related to English literature, this method allows you to present the main aspects which you will compare/contrast in each paragraph. Describe the aspect of Subject A and then Subject B, and then switch back and forth between each paragraph. Here is an outline to better explain this: Introduction General Topic Specific Topic Thesis Body Topic Sentence about Point 1 Describe Point 1 about Subject A Describe Point 1 about Subject B Transition (Omit in the last paragraph) Topic Sentence about Point ‘n’ Describe Point ‘n’ about Subject A Describe Point ‘n’ about Subject B Transition (Omit in the last paragraph) Conclusion Summarize your points Reiterate Thesis By-Subject Also called chunking, this method allows you to address all the points about a subject in one block. The outline of this structure is similar to point-by-point except for the body, which is structured as follows: Body Topic Sentence about Point 1 Aspect 1 of Subject A Aspect 2 of Subject A Aspect ‘n’ of Subject A Transition Topic Sentence about Point ‘n’ Aspect 1 of Subject B Aspect 2 of Subject B Aspect ‘n’ of Subject B Transition (Omit in the last paragraph) Compare Then Contrast Also similar to the first, this method’s ‘body’ section has to be written according to the following structure: Body Topic Sentence about Point of Contrast 1 Contrasting Aspect 1 of Subject A vs. B Contrasting Aspect 2 of Subject A vs. B Contrasting Aspect ‘n’ of Subject A vs. B Topic Sentence about Point of Similarity Similar Aspect 1 of Subject A vs. B Similar Aspect 2 of Subject A vs. B Similar Aspect ‘n’ of Subject A vs. B Step #3)  Ã‚   Write Your Essay Follow the outline of your chosen structure and write your essay. Teachers traditionally want you to write three to five main paragraphs in the essay body. You can tweak this number depending on the assigned word count. While writing each paragraph, be sure to link back to the ideas stated in your original argument. These links help the reader see the underlying logical consistency of your ideas.   Furthermore, since this is a compare and contrast essay, you also have to create links between Subject A and Subject B. Use transitional (connector) expressions to create links: Similarity Connectors for Comparison As well as At the same time In addition Correspondingly Compared to Just as Similarly Likewise Same as Difference Connectors for Contrast However On the contrary On the other hand Even though In contrast Although Unlike Conversely Meanwhile Step #4)  Ã‚   Conclusion Conclude the essay by summarizing your main points. You can also include any interesting evaluations and/or observations. End your essay by suggesting possible areas for further development. Follow this guide and you will be able to write out your ideas in a logically consistent manner. Try to express your ideas clearly to get your point across. And remember: follow your instructor’s directions to get the high grade you are aiming for.

Wednesday, November 6, 2019

3 Types of Problems with Complex Phrasal Adjectives

3 Types of Problems with Complex Phrasal Adjectives 3 Types of Problems with Complex Phrasal Adjectives 3 Types of Problems with Complex Phrasal Adjectives By Mark Nichol In each of the following sentences, an error pertaining to hyphenation results in a faulty phrasal adjective. Discussion and revision explain and demonstrate how to solve the problem. 1. The company appeared to violate federal law by offering high-interest rate loans in states where such loans are prohibited. This sentence describes rate loans of a high-interest nature, but that’s not the intent of the statement. The phrase â€Å"high interest rate† serves as a phrasal adjective describing the type of loans in question, so those three words should be hyphenated together: â€Å"The company appeared to violate federal law by offering high-interest-rate loans in states where such loans are prohibited.† Alternatively, the sentence can be relaxed: â€Å"The company appeared to violate federal law by offering loans at high interest rates in states where such loans are prohibited.† (Note that no hyphenation occurs in â€Å"high interest rates† because here, high and interest do not modify rates; rather, high modifies â€Å"interest rates.† 2. A robust â€Å"think outside the box† process is needed to establish and sustain this vital dialogue between management and the board. The writer has enclosed â€Å"think outside the box† in scare quotes, apparently on the assumption that the phrase is an obscure idiom that needs to be emphasized as such, but it is familiar to the point of clichà © and therefore doesn’t merit any special treatment. But in this sentence, it is a phrasal adjective, so the four words should be linked with hyphens: â€Å"A robust think-outside-the-box process is needed to establish and sustain this vital dialogue between management and the board.† (If scare quotes were merited, the marks would serve to visually unify the phrasal adjective, so hyphenation would be redundant.) 3. Production environment access management controls can often be improved by providing user access based on role and title. It is technically correct to hyphenate the noun-cum-adjective stack that begins this sentence, but such a laboriously extended phrasal adjective is clumsy. Simplify such a construction by altering the syntax with insertion of prepositions, as in the first example above: â€Å"Controls for access management in the production environment can often be improved by providing user access based on role and title.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-EfficientBody Parts as Tools of MeasurementMay Have vs. Might Have

Sunday, November 3, 2019

Death Penalty Essay Example | Topics and Well Written Essays - 1250 words - 3

Death Penalty - Essay Example There can be just a kind of crimes. when it should be applied. However, this creates a risk of the innocent killed. The issue remains controversial and now the every country is to decide if to use it or not. The main criterion is, of course, the effectiveness of death penalty. Abolition of capital punishment is a major term for European Community members. The same refers to economic and political partners of EC such as Ukraine, Russia or Croatia. On the other hand, this type of punishment was not abolished in the USA. First of all, relationship between homicide rate and deterrence should be identified. Till the end of 1970th in the United States cross-state comparison of homicide rates was applied. This approach did not allow identifying regional, ethnic, age differences of crimes throughout the country. Considering federal structure of the USA, the statistic tool should be oriented on regional variety and deterrent effect measurement. According to Paul Rubin, multiple-regression analysis meets the above requirements better, because it is applied to counties. â€Å"The analysis then can implicitly calculate the effect of each execution on the number of homicides that would otherwise have occurred.† (Rubin, 2002) This method of analysis even deals with a large discrepancy in date of crime commission and execution, which varies up to 10 – 15 years. Besides, results of the research reflect demographic, ethnic, sex, and age characteristics of the counties. This statistical tool proves deterrent effect of the death penalty in all over the country. For example, 95% confidence interval estimate reveals reduction of homicides by 8% - 28%. Nevertheless, the death penalty does not imply socially desirable deterrence. Robert Cottrol makes a historical overview of this type of punishment in the United States. The factors of publicity, criminal statistics, and method of

Friday, November 1, 2019

State of Maryland Research Paper Example | Topics and Well Written Essays - 750 words

State of Maryland - Research Paper Example This technology may play a great role in better treatment of a person. It has improve the worth, protection and competence of medical records. The EHR has eliminated the effects of illegible handwriting of the doctor or other staff. One does not have to face any difficulty while reviewing the patient’s record, because all the information is clear and to the point. To enter the data in the EHR the patient have to fill a form that is downloaded to the EHR. The patient’s record is updated with every visit he makes. The result of the laboratory tests any other related diagnosis are too updated with time. Also if the patient admitted in the hospital and its discharge summaries are also noted down in the record. One can also create graphs of the patient’s blood pressure level within specific time interval, its increase or decrease in weight, height, etc. (Leading EHR Solutions from Sentinel Health, 2013) This program can save so much time, as one doesn’t have to look all through the files and find a patient’s record; it’s just a click away. The patient’s whole medical history can be accessed through the computer in the hospital, within seconds. This can help the physician to study in detail the patient’s health care history, for their better treatment. Maryland was the first state to reward incentive to the health care institutions, who are effectively implementing the use Electronic Health Record. House bill 706 (electronic health records regulation and reimbursement) was passed, as the result of which â€Å"EHR incentive program† came into being. (Electronic Health Records , 2012). The EHR incentive program gives incentives to those hospitals and professionals, who understand, implement and exhibit the correct use of the EHR program. These incentives are distributed to encourage the use of EHR in the medical and professional field. (EHR incentive program, 2012). This incentive program is available for

Wednesday, October 30, 2019

To what extent do you consider that women's political activism in the Essay

To what extent do you consider that women's political activism in the nineteenth and early twentieth centuries was predominantly concerened with women's suffrag - Essay Example The campaign to abolish slavery, the temperance unions, the property right reform movements, marriage and divorce legislation reforms, birth control awareness movements to socialist and Marxist causes all had substantial feminine influence and presence. Women leaders emerged in various fields and they by their example dispelled the notion of women as inherently weak beings. Despite this overwhelming tide of feminist causes, suffrage or the fight by women to enfranchise themselves held a truly unique position. It was the domineering demand of the time, as is evidenced in the literature of the era. The common belief was that the right to vote would enable women to attain all the other rights. The fact that the male political institutions were reluctant to grant enfranchise to women constantly reminded them of their second class citizenship within the state. The movement brought together women from all walks of life and drew supporters that belonged to the social high class, the working middle class, the lower classes and even people from the slums. The activists conducted rallies and marches that attracted overwhelming public support and sympathy. Organizations formed by women to advocate the cause of their suffrage were formed all over the world far outnumbering any similar associations for other reform movements. Women showed a sense of global sisterhood for championing the right to enfranchisement. When women won the vote in Australia and New Zealand, their counterparts in the United States of America and the United Kingdom argued their cases as examples before their legislatures. Leaders of the movement in both the sides of the Atlantic visited each other very often and exchanged ideas. Very early on in the movement it had become evident that women winning the vote in any one country of the industrialized west would pave the way for social taboos to be broken down everywhere else. This sense of unity,

Monday, October 28, 2019

Figures of Speech Essay Example for Free

Figures of Speech Essay Poets use different figures of speech to convey the message of their works. Some poets use metaphors or similes to baffle the mind and force the body to feel and see the images created while others use paradox, hyperboles, or puns to create the same effect. A good poem should involve all the senses and make the mind work to find meaning. William Blake uses metaphors to make the mind work overtime to find multiple meanings in his work To See a World in a Grain of Sand, while Chidiock Tichborne uses paradox to baffle the mind and reiterate the single meaning in his work Elegy, Written With His Own Hand Before His Execution. To See a World in a Grain of Sand by William Blake is a short poem that is filled with deep meaning. Through the use of metaphors and word choice the work seems lengthy to the mind but short to the eye. A metaphor is a statement that one thing is something else, but in a literal sense it is not (Kennedy 817). A metaphor is filled with suggestion giving a simple line of poetry almost infinite meanings. To See the World in a Grain of Sand (1) is a statement that is loaded with suggestion. There are many similarities between a grain of sand and the world such as: the world is made up of many grains of sand, both are round, and both are the same material to name a few. The two objects are also so different that that the line of poetry leaves the mind scrambling to figure out the meaning of this word combination. To figure out the meaning one must look at the literal meanings of the words and the figurative meaning of the word combinations to unscramble the riddle. On the literal level one must look at the key words in the line such as world, grain, and sand and find their definitions and how they relate to the other words in the line. By definition world is the Earth or Universe grain is a relatively small particle and sand is loose grains of worn or disintegrated rock (On Line Dictionary). The connotations of these words in the context of this line help the brain to understand that an object of huge size or quantity is being compared to something very small. One of the many meanings that could come from this statement is its hard to see the big picture of something while only looking at one small detail. This is only one meaning suggested through this powerful line. Every line in Blakes poem is a metaphor that is filled with suggestion and deep meaning. Hold infinity in the palm of your hand, and eternity in an hour (3) is another metaphor Blake uses to baffle the mind. Infinity is An unbound space, time, or quantity while eternity is time without beginning or end (On Line Dictionary). It is difficult for the mind to fathom these words when looked at alone, but in the context of the poem it is even more difficult to understand how one could fit such a mass into a hand or an hour. On the literal level the mind says it is impossible to comprehend so one must look to the figurative meaning to comprehend what is being said. One of the many meanings of this line is the same as the first; it is hard to see the big picture while only looking at one small detail. Blakes word choice also helps the meaning of the poem. If Blake were to use similes rather than metaphors the work would take on different meaning. If the line and eternity into an hour (4) were changed to eternity is like an hour the work would take on a more limited meaning. When like is put into the line, eternity and hour become directly related where as in the first line eternity is trying to be fit into an hour. A similar effect would occur if the line heaven in a wild flower (2) were changed to heaven is like a wild flower. Heaven would be compared directly to a flower which would change the meaning of this line and therefore the poem. Blake used metaphors and word choice to write a poem that is short, but contains depth. Every word and metaphor in To See the World in a Grain of Sand was carefully arranged to give the poem a broad meaning that could be interpreted in many different ways. In contrast Chidiock Tichborne uses word choice and paradox to convey his limited meaning in the work Elegy, Written With His Own Hand in the Tower Before His Execution. A paradox is a statement that at first strikes us as self-contradictory but on reflection makes some sense (Kennedy 826). Tichbornes work is filled with paradoxes, and is summed up by the paradox at the end of each stanza And now I live, and now my life is done (6). When looking at the main lines in the poem as they reoccur at the end of each stanza one wonders how it is possible to be alive now and also dead at the same time. Upon closer examination of the work the other lines help the brain figure out the paradox. To make sense of the central idea it must be looked at in the context of the other lines in the work. Each line in the work is a paradox that is key to understanding the central idea of the poem. My youth is spent, yet I am not old (9) is one of the lines that mirrors the main point. Youth is defined as the condition of being young while old is defined as having lived for a relatively long time (On Line Dictionary). When looking at these definitions one understands that the narrator has used up their youth, but has not grown old. This could be restated as And now I live, and now my life is done. I sought my death, and found it in my womb (13) is another restatement of the central idea of the poem. Sought means to look for or seek out, so the narrator is looking for his end (On Line Dictionary). Found is to come upon something by searching, and womb is a place where something is generated, so the found his death was where he began (On Line Dictionary). After looking at these definitions we realize that the narrator has not fully lived youth let alone life and is about to die. The two poets demonstrated different figures of speech o convey their message. Blake used metaphors to give his work multiple meanings while Tichborne used paradox to restate his central idea. The two poems are very different from each other but both challenge the mind and body to find meaning making both great works of literature.

Saturday, October 26, 2019

Social Security :: essays research papers

Social Security The purpose of this paper is to analyze social security so as to show the reader what makes it beneficial to us today. . Throughout my life the words social and security have meant little more to me than the representation of a small blue card in my wallet, a consistent and increasingly significant deduction of funds from my weekly pay-check, and a vague academically-instilled recollection of the potential for long-term future benefit. In fact, it was not until I researched pertinent material for this particular project that I truly learned how markedly beneficial social security will be after my eventual retirement. Reflecting on precisely how ignorant I had been to the issue prior to my investigation, I realized a tragic irony which exists quite commonly within our society today; young people are not taught to save for retirement. I think that many of my friends do not even think much of saving for their college graduation, let alone for their retirement. Eventually, however, most of us will reach a point in our lives where work shall come to an end, yet the existence of living expenses will not. Social security, many of us find out; will provide us with a monthly check at this point. What we do not realize, however, is that this amount is not intended to be used as our sole source of income. Unfortunately, the tragic irony is that many of us reach retirement and realize too late how impossible it would be to live by no other means except social security. The reality is, that the program is but one benefit, one addition, and one financial supplement. Its intent is to be combined with other savings, IRA's, retirement funds and the like. Many senior citizens retire not fully realizing this and consequently, they are forced to seek part-time employment to supplement their income. This defeats the purpose of retirement all together. Since people often expect social security to pay for all or most of their living expenses, the disappointment that comes with retirement leads them to maintain negative feelings against the social security program which is actually at no fault whatsoever. Once you have reached your retirement age you must notify your employer and the government agency responsible for paying you benifits. This is the Social Security Administration. Arrangements must be made to carry private health insurance over into retirement, and applications must be filed for government health coverage. While social security is of great financial benefit to retirees, it must not be mistaken as a financial entity on which people can live without any other sources of income or savings. Social Security :: essays research papers Social Security The purpose of this paper is to analyze social security so as to show the reader what makes it beneficial to us today. . Throughout my life the words social and security have meant little more to me than the representation of a small blue card in my wallet, a consistent and increasingly significant deduction of funds from my weekly pay-check, and a vague academically-instilled recollection of the potential for long-term future benefit. In fact, it was not until I researched pertinent material for this particular project that I truly learned how markedly beneficial social security will be after my eventual retirement. Reflecting on precisely how ignorant I had been to the issue prior to my investigation, I realized a tragic irony which exists quite commonly within our society today; young people are not taught to save for retirement. I think that many of my friends do not even think much of saving for their college graduation, let alone for their retirement. Eventually, however, most of us will reach a point in our lives where work shall come to an end, yet the existence of living expenses will not. Social security, many of us find out; will provide us with a monthly check at this point. What we do not realize, however, is that this amount is not intended to be used as our sole source of income. Unfortunately, the tragic irony is that many of us reach retirement and realize too late how impossible it would be to live by no other means except social security. The reality is, that the program is but one benefit, one addition, and one financial supplement. Its intent is to be combined with other savings, IRA's, retirement funds and the like. Many senior citizens retire not fully realizing this and consequently, they are forced to seek part-time employment to supplement their income. This defeats the purpose of retirement all together. Since people often expect social security to pay for all or most of their living expenses, the disappointment that comes with retirement leads them to maintain negative feelings against the social security program which is actually at no fault whatsoever. Once you have reached your retirement age you must notify your employer and the government agency responsible for paying you benifits. This is the Social Security Administration. Arrangements must be made to carry private health insurance over into retirement, and applications must be filed for government health coverage. While social security is of great financial benefit to retirees, it must not be mistaken as a financial entity on which people can live without any other sources of income or savings.

Thursday, October 24, 2019

Water Balance Essay

According to Gildemeister, Berkeley is a west-coast Mediterranean climate (distinct wet and dry seasons). In the late spring and early fall, strong offshore winds of sinking air typically develop, bringing heat and dryness to the area. In the spring, this is not usually a problem as vegetation is still moist from winter rains, but extreme dryness prevails by the fall. The warmest and driest months are typically June through September, with the highest temperatures occurring in September. Mid-summer (July-August) is often a bit cooler due to the sea breezes and fog which are normally most strongly developed then (Gildemeister, 2004, p.109).Gildemeister also mentions the main controlling factor over the characteristics of the Mediterranean climate is the alternating influence of the subtropical high in summer and Westerlies during the winter (p. 111). During the summer, the subtropical high has expanded to its largest extent and most pole ward position, exerting its influence on subtro pical west coasts between 30o and 40o N and S latitude. Subsiding air from the high creates stable atmospheric conditions when coupled with cold ocean currents along these coastsTerre Haute has a mid-latitude continental climate. Ritter explains that rainfall in is fairly evenly distributed throughout the year. The wettest months of the year are May and June. The warmest month of the year is July with an average maximum temperature of 87. 30 degrees Fahrenheit, while the coldest month of the year is January with an average minimum temperature of 17. 70 degrees Fahrenheit Polar-type air masses collide with tropical type air masses causing uplift of the less dense and moister tropical air resulting in precipitation.Colliding along the polar front, these air masses turn and swirl into large extra-tropical cyclones steered by the polar front jet stream lying high in the troposphere. These huge systems generally work their way across the surface in a west to east fashion, embedded in the dominate wind flow of the westerly wind belt (Ritter, The Physical Environment). Potential evapo-transpiration is the amount of water that would be evaporated under an optimal set of conditions, among which is an unlimited supply of water. In other words, it would be the water needed for evaporation and transpiration given the local environmental conditions.One of the most important factors that determine water demand is solar radiation. As energy input increases the demand for water, especially from plants increases. Regardless if there is, or isn't, any water in the soil, a plant still demands water. If it doesn't have access to water, the plant will likely wither and die. Between April and October, potential evapo-transpiration significantly exceeds precipitation in Berkeley whereas except July & August potential evapo-transpiration marginally exceeds precipitation in Terre Haute.

Wednesday, October 23, 2019

Apple Inc Marketing Report Essay

Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world. Introduction Executive Summary Marketing Mix Today, Apple unveiled its new product, the iPad. The much publicized rumour about a tablet created by Apple is now a reality. Tablet pc’s have been around for a long time, but what makes the iPad different from the other market offerings? What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We’ll use the marketing mix (4 P’s) to see how Apple strategized its goal to make the iPad a bestseller. Marketing Mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. Price, product, place and promotion are the 4 P’s or components that make up a marketing mix. Product Apple sells a variety of electronic devices. In 2010, Apple introduced their first tablet, iPad. Ipad is a tablet device that has several features. It looks like a bigger iPhone or iPod Touch and possess a led touch screen interface. Its dimensions are 9.56 in x 7.47 in. It is also very thin and has a battery life of ten hours. This product has the ability to surf the internet, listen and purchase music, watch videos, view photos, read e-mail, read and purchase e-books and execute multiple applications. In fact, the multiple applications available for the iPhone will be fully compatible with the iPad! There will be different versions of the iPad at launch with different hard drive capacities and 3g capability. There will be a 16 GB, 32 GB, and 64 GB variants. Also all iPads will have Wi-Fi and are wireless-n capable. The iPad will also feature the latest Bluetooth profile and will have an on-screen keyboard for inputs. Price The base model of IPad (16 GB) without 3g capability is the cheapest at $499, 32 GB at $699, this is I pad and I phone 5 prices and 64 GB will retail for $699. If a customer wants 3G capability they will have to pay an additional $130 on top of the base price. The consumer also has the option to sign up for AT&T data plan that allows them to have access to the internet virtually anywhere and in areas without Wi-Fi connections. The data plan is two tiered: the customer has a choice between $14.99/month for 250mb and $29.99/month for unlimited access. The data plan will also allow the consumer to access various AT&T hotspots for free. Unlike the iPhone, the customer will not be locked into multi-year contractual obligation and they can terminate it at any time. As far as discounts go, Apple is known for charging higher, premium prices however, they usually offer $100 off certain products to college and University students. They also do special bundles for purchasing certain products during different times of the year. For example, I purchased a MacBook Pro during the summer and they had a promotion that gave me a free iPod and a free printer plus the $100 discount because I was a University student. They have done the same promotion for the previous two years as well. Place There are multiple Apple stores across the Australia, 20 of them, in which all the apple products will be sold. Apple’s retail stores ensure high quality customer experience; provide direct contact with knowledgeable staff and increases brand awareness. Customers can also purchase the products online in Apple’s official website. Best Buy, one of Apple’s partners, also sells Apple products and also has a large retail footprint in the Australia. Amazon, one of the largest online retailers, also carries Apple products. Apple should gauge consumer demand and produce enough in order to satisfy the market. Promotion In the past two decades, Apple has become well known for its advertisement. Its most significant ad campaigns include the â€Å"1984† Super Bowl commercial, the 1990s Think Different campaign, and the â€Å"iPod people† of the 2000s. Other than that Apple Inc. also held press conference to before each products launch debut the products. Several of the major techblogs, forums and websites also invited to cover the event. Given Apple’s track record of heavy promotion and advertisement of its marquee products, the future apple new product has a high probability of getting the same advertising treatment. The Mac, Iphone 5 and iPad is already highlighted on the front page of Apple website and the hour long keynote by Steve Jobs regarding the Mac, IPhone 5 and iPad are also available on the website.